Women in Red Dresses are More Attractive to Men

Women dressed in red are considered by men to be more attractive because they would be more sexually available. It is not yet known whether this behavior is culturally based or whether it is more deeply rooted in our brains and is found in all human populations.

Is red the color of sex rather than love? For several millennia, women have used make-up and have not hesitated to put red on their lips or nails. In other times, women have even been compared to the devil. Was it because of the way they were dressed incited men to sin?

Was red the color of sex rather than love? For several millennia, women have worn make-up and have not hesitated to put red on their lips or nails. In other times, women have even been compared to the devil. Was it because of the way they were dressed incited men to sin?

If in our symbolism we can see life in pink, love is rather associated with the color red: from women's lipstick, used for several millennia to seduce, to the famous heart that adorns Valentine's Day cards. But why red?

This may not be entirely by chance. Because in some of our primate cousins, such as chimpanzees or baboons, red is associated with female fertility. When females are receptive, estrogen levels rise, causing blood vessels in the face to dilate, resulting in a bright red complexion. This way, males understand the signal being sent and what they still have to do.

What about the human species? According to a study that has just been published in the Journal of Experimental Social Psychology by researchers at the University of Rochester (New York), men are also particularly sensitive to this, considering a woman dressed in red as sexually available.

In chimpanzees, females turn red when they are ready to assume a calf. This does not mean that the games of love are not complex. There is also a game of seduction and affinity relationships are created between males and females, even if they are of lower rank. Sometimes they live their romance away from the dominant male's gaze.

 

Clothes make the woman

To reach these conclusions, the scientists proceeded in three stages. First, 96 men were recruited to assess their attraction to women in photographs. It turned out that the same woman became more attractive when dressed in red.

This result was confirmed when the authors asked their guinea pigs to imagine themselves on a date with these ladies, with $100 (€75) in their pockets. When they were asked how much money they were going to spend, it was always for the women in red that they were prepared to do the craziest things.

While the researchers had just demonstrated the impact of the color red in seduction, they wanted to go further to try to understand what men liked so much.

 

Red, the color of sex

With 25 men to play the judges, this time the idea was to parade photos of the same woman, wearing white or red clothes and presenting herself in the same position, to prevent a more suggestive pose from distorting their judgement. This time it was no longer a question of whether she was attractive, but rather whether the men thought she was available for sex.

If she was wearing red, her scores increased by an average of 1 to 1.5 points. For the subjects, therefore, the color of the clothing helped to provide information about a woman's sexual availability. This concludes the whole of this work.

Adam Pazda, one of the authors of the study, adds that it is also possible that women choose red clothes more easily when they are available for new encounters.

The reverse was already known, as a study published in 2010 showed that women found men dressed in red to be more attractive, charming, and of higher social standing.

It also remains to be seen whether the men's preference for red is evolutionary in origin or whether it has more to do with culture. We will then have to use many more volunteers, from all over the world, since the sample here seems a bit small to generalize to the whole population. If men from all countries agree that red does not leave them indifferent, then this behavior is inscribed in the brain even before birth. If everyone has their own preferences, then culture and education should be blamed instead.

Check out our collection of red dresses!